The luxury sales model hasn't fundamentally changed since the Renaissance. Until now.

The Connoisseur Code isn't just a sales methodology. It's a philosophy of service in the age of intelligence. It recognises that luxury sales at its best was never about moving inventory but about matching meaning. AI doesn't diminish this human truth – it amplifies it to scales previously impossible.

That's the promise of the Connoisseur Code: not replacing the poetry of collecting with mathematics, but using mathematics to discover new poetry. Not eliminating the human touch, but multiplying it infinitely. Not destroying traditional excellence, but evolving it for a new age.

This book is for:

• Boutique and gallery owners and auction house directors facing digital disruption

• Sales directors seeking sustainable competitive advantage

• CEOs navigating the £100 trillion generational wealth transfer

• Anyone who believes luxury sales deserves better

The revolution begins with a choice: Preserve the past and become irrelevant, or embrace the Connoisseur Code and thrive.

About The Author

IAN CHARLES MANN

Founder and CAIO, www.collectormatch.ai

Former collector of inadequate sales experiences

Current architect of their replacement

Ian built a cyber security company (ECSC Group plc) from nothing to flotation on the London Stock exchange.  He authored two books on the psychology of human targeted cyber attacks – The Hacking the Human series.  He sold ECSC Group off the public market to a private buyer in 2023.  He is also author of the book ‘Re-Engineering B2B Sales with AI Agents’.

In 2025 he founded collectormatch.ai, the luxury/collector industry's first AI-powered consultancy dedicated to perfect collector-object matching.

Ian collects.  His collections include:

• Art

• Watches

• Clocks

• Cars

• Musical instruments